2013年10月13日星期日

New media and science--new way to learn, new way to gain

I am quite confused with this week's topic. Let me show you a short video first.
This is an advertisement released by Samsung on Oct 06, 2013. The new Samsung Galaxy Gear creatively introduced the fantasy in generations of scientific fiction-- a watch with computer in it. It is not a tool of showing time any more.Samsung has indeed put apple in threaten with this remarkable concept, a watch as powerful as a smartphone, a smartphone as handy as watch.

My point today, however, is not advertising this product. What I will focus on today is actually the advertisement itself.

In the video, there is no direct introduction of the Galaxy Gear, but several properties from classical si-fi movies. Which leads the audience to the theme gradually. The Galaxy Gear is on the scene for a very short time, but its characteristic is more than clear to the audience. This is because of the utilization of analogy. With several pictures of si-fi movie properties, the audience can easily combine the similarity pieces together into a whole piece. With no words, the characters of Galaxy Gear are shown: watch-like, high-tech, image and sound displaying information-carrier. There is an old saying in China, stones from other hills may serve to polish the jade, which means sometimes it is better to bring in other's material to make your own point standing out.

This is the same as the critical review. In critical review, we bring others' arguments together and analysis each of them, including the advantages and shortcomings. When we can see one problem from different aspects, we can avoid bios and have a more objective evaluation about the situation, which makes out point generate itself from a high level. We do not to explain much, the point will make itself clear.

I think this is all I want to say about the critical review. It is hard to put the youtube video and the topic together. I have tried my best...

Now, I want to make another point. Technology is booming especially in the mobile phone industry. Mobile phone industry is threatening not only the portable device industry, but also the whole internet commercial system. Walkman, CD-player, electronic dictionary, electronic note are like history to us,because with smart phones we can achieve all these by a single device. Why would we need all the rest then. With the widely spreading of smart phones, more and more attention have been paid to it. With different applications, we can do even more things on our phones than our computers. Where people go, ads follow. Where ads go, money follows. Future is hard to tell, but there is one thing for certain: mobile phones will be playing a more and more important role in everybody's life. Grab this revolution, then we can take over the leading place of each industry. Just like Samsung took over Nokia's place. Go mobile and offer point-to-point customized service.




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